For the primary time globally, main social media platforms will convene on the third version of the 1 Billion Followers Summit, the world’s first and largest occasion devoted to shaping the creator financial system.
Representatives from Snapchat, X, YouTube, TikTok, LinkedIn, and Meta (together with Fb, Instagram, and WhatsApp) will deal with the summit viewers, discussing the way forward for content material creation and empowering creators and influencers to increase their attain and amplify their optimistic affect.
These main platforms will share their visions for the way forward for the content material business and spotlight their contributions to the evolving media panorama in the course of the Summit.
The Summit is organised by the UAE Authorities Media Workplace from eleventh to thirteenth January 2025 at Dubai’ Emirates Towers, Dubai Worldwide Monetary Centre and the Museum of the Future, underneath the theme “Content material for Good”.
By way of a sequence of panel discussions and interactive workshops, platform representatives will have interaction with content material creators and people, sharing insights on subjects comparable to creating impactful content material, defending mental property, combating misinformation, and leveraging analytics and AI to reinforce content material and profit communities.
Meta will empower content material creators and influencers with superior knowledge-sharing instruments to construct thriving communities via inspiring tales throughout Fb, Instagram, and WhatsApp. The corporate goals to attach communities, foster information sharing, and appeal to creatives, innovators, entrepreneurs, and startups.
First “Impressions”: Meta’s Newest updates to make you Standout in 2025 is an immersive workshop by Meta, designed for content material creators who get to study from Meta consultants, uncover the newest instruments and methods and community with fellow creators.
In a session entitled Unlocking the Way forward for AI with META, Fares Akkad explores groundbreaking developments in AI and the way creators can leverage AI to reinforce their content material, streamline workflows, and keep forward of the curve.
Meta can be collaborating in various interactive workshops and dialogue panels. Chris Bowyer will lead a session entitled Athletes for Good, whereas Abdelrahman ElSobki will discuss Unlocking Fb Monetization for Creators. A workshop entitled Empower Giving: a Workshop for Neighborhood Impression & Philanthropy will probably be led by Farrah Matalka, whereas Dina AlShariff talks about The Energy of Content material Technique and Ali Hennaoui leads an introduction to content material creation in his session entitled Content material Creation 101: Crafting Your Distinctive Digital Identification.
TikTok will probably be current in varied panels and workshops on the Summit, together with a workshop entitled TikTok 101: Your Final Newbie’s Information. On this workshop, Sara Al Moaz gives a step-by-step introduction to the platform, protecting the whole lot from establishing a profile to creating the primary viral video.
The Infinite Potentialities of TikTok LIVE is one other workshop led by Moheb Malak, providing creators an informative information to TikTok LIVE. Yasmine Sewilam will clarify how one can leverage TikTok’s dynamic instruments and tendencies to construct genuine connections, drive engagement and develop a model’s presence on the platform within the workshop entitled Mastering TikTok for Manufacturers: Unlock Creativity, Engagement and Progress.
Yan Kanaan leads the viewers in a workshop entitled Monetisation on TikTok: Turning Views into Income, the place he explores methods and instruments to become profitable on the favored platform.
YouTub will headline various classes and workshops as nicely, together with a session entitled YouTube Fundamentals: Unlocking the Platform’s Potential by Yasmina Zaalouk, and Viewers and Progress: Understanding YouTube Algorithm by Karim Zouein.
Workshops by YouTube embody Podcasting on YouTube by Victoria Blinova, Mastering YouTube Shorts by Khalook Al-Yaseen and YouTube Monetisation and Neighborhood Pointers by Randa Marzguioui. Creator Panel: YouTube as a Multiformat Playground will convey collectively Khalook Al-Yaseen, Omar AbuRub and Sharif Nabil, whereas Fueling Your Channel: Unlock the Energy of Fan Funding will probably be led by Yasmina Zaalouk.
Dedicated to supporting content material creators, influencers, authors, and intellectuals, X gives a platform for reaching a large viewers and fostering significant dialogue. The platform is devoted to selling correct and fascinating content material that conjures up and informs.
X is providing a workshop entitled X for Content material Creators, led by Joelle Yazbeck who will share how utilizing X successfully helps increase viewers, enhance engagement and generate income.
LinkedIn will supply a workshop entitled Easy methods to Use LinkedIn to Showcase Artistic Work. Led by Salma Altantawy, the workshop explores leveraging the platform to develop audiences and strengthen manufacturers. Members will study concerning the newest tendencies in LinkedIn video content material and discover collaboration alternatives with the platform.
Snapchat will probably be showcasing inspirational success tales of its influencers, sharing their journey to the highest and highlighting their predominant achievements. The platform may also share secrets and techniques to profitable content material creation.
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