Dubai Division of Economic system and Tourism indicators partnership with HaejooX – Enterprise – Economic system and Finance

  • – Dubai Division of Economic system and Tourism indicators partnership with HaejooX for design and development of Dubai Reef’s purpose-built reef modules

Main reef developer HaejooX has been formally confirmed because the official development and fabrication contractor for Dubai Reef, a sustainable initiative by Dubai Can.

The signing ceremony for the settlement was attended by His Excellency Helal Saeed Almarri, Director Normal of Dubai Division of Economic system and Tourism (DET), a strategic associate of Dubai Reef, His Excellency Ahmed Mohammed bin Thani, Chairman of Regulatory Committee on Fishing of Dwelling Aquatic Assets in Dubai and Director Normal of Dubai Atmosphere and Local weather Change Authority (DECCA), and Sang-Hyun Paik, Chairman of HaejooX. Within the contract signed by Yousuf Lootah, CEO of Technique and Company Efficiency at DET, and Ryan Paik, CEO of HaejooX, it was introduced that the corporate will design and assemble 20,000 purpose-built reef modules, which shall be deployed throughout Dubai’s waters over a three-year interval.

HaejooX, a pioneer within the purpose-built reef {industry} originating in Korea, has been concerned with the Dubai Reef undertaking since its preliminary proof of idea in 2021. Inaugurated by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defence of the UAE, and Chairman of The Govt Council of Dubai, the Dubai Reef pilot stage started in April 2024, and the deployment of the primary 1,000 purpose-built reef modules is anticipated to start in late November 2024.


A citywide collaboration of key companions from throughout the private and non-private sectors, Dubai Reef is aligned with the bold targets of the Dubai Financial Agenda, D33, to additional consolidate Dubai’s place as a number one international metropolis for enterprise and leisure. The undertaking’s strategic companions embrace DET; DECCA; DP World; Dubai Chambers; Nakheel; the Ports, Customs and Free Zone Company (PCFC); and Emirates.


His Excellency Ahmed Mohammed bin Thani, Chairman of Regulatory Committee on Fishing of Dwelling Aquatic Assets in Dubai and Director Normal of DECCA, mentioned: “Dubai Reef brings collectively multi-industry stakeholders from throughout the private and non-private sectors to advance Dubai’s environmental targets. After working with HaejooX for the reason that undertaking’s preliminary proof of idea, the promising findings from this preliminary section highlighted the potential for vital optimistic impacts of purpose-built reefs to bolster marine biodiversity and help sustainable fishing practices. As Dubai continues to drive ahead with its bold environmental agenda, these interconnected efforts showcase the emirate’s holistic strategy to sustainability.”


Yousuf Lootah, CEO of Technique and Company Efficiency at Dubai Division of Economic system and Tourism (DET), added: “Guided by the directives of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defence of the UAE, and Chairman of The Govt Council of Dubai, Dubai Reef is a landmark initiative that may depart an enduring legacy for generations to come back. Partnerships and collaborations play an important position in reaching Dubai’s wider sustainability goals, and HaejooX will convey its experience to help the undertaking’s long-term purpose to reinforce biodiversity and safeguard Dubai’s coastal and marine habitats, aligned with the targets of the D33 Agenda.”

Ryan Paik, CEO of HaejooX, mentioned: “Because the preliminary proof of idea in 2021, HaejooX has been analysing the effectiveness of purpose-built reefs in Dubai and we’re delighted to help the emirate’s long-term goals for ocean sustainability. Dubai Reef is a milestone undertaking and we stay up for persevering with working with the strategic companions and stakeholders to make sure its success.”

Dubai Reef is the second main undertaking underneath the citywide Dubai Can sustainability initiative. Since its launch in February 2022, Dubai Can, by its ‘Refill for Life’ marketing campaign, has seen the discount within the utilization of an equal of greater than 24 million 500ml single-use plastic water bottles and 12 million litres of water allotted through 50 water fountains positioned throughout town.

Leveraging its experience in marine biology and environmental engineering, HaejooX has beforehand assisted within the design and deployment of purpose-built reefs for growth initiatives each within the Gulf area and globally.

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