Dubai Media Included (DMI) has signed a content material trade partnership with evision, the media and leisure arm of worldwide expertise group e&. The collaboration goals to reinforce communication channels, foster trade of experience between each events throughout all media domains. This initiative displays evision’s ongoing dedication to creating high-quality leisure content material for tv and digital platforms, whereas supporting DMI’s aspirations to ascertain Dubai as a number one hub for content material creation and a worldwide vacation spot for creativity and innovation.
As a part of the settlement, evision will broadcast episodes of “Who Desires to Be a Millionaire” on its free ad-supported streaming platform, STARZ ON, whereas concurrently airing them on Dubai TV and the Awaan app. This gives audiences throughout the area and past with the chance to take pleasure in one of the crucial common applications within the native and regional Arab leisure panorama. Famend for its distinctive idea that blends tradition with problem, this system has develop into a staple for households, selling pleasant competitions and inspiring information enrichment. This aligns with DMI’s dedication to delivering significant media content material that mixes leisure with cultural worth.
Commenting on this collaboration, Salem Belyouha, CEO of Media Content material Sector at DMI, emphasised the group’s dedication to strategic partnerships that elevate the standard of media content material. He highlighted the significance of this settlement in increasing the attain of “Who Desires to Be a Millionaire” and sustaining its prominence as one of the crucial celebrated TV exhibits within the area. Belyouha expressed delight within the partnership with eVision, stating that it displays the group’s dedication to creating the media sector and adopting progressive approaches to foster new communication channels with audiences.
Olivier Bramly, Chief Government Officer, evision, mentioned: “This collaboration with DMI to launch ‘Who Desires to Be a Millionaire’, one of the crucial prestigious international TV exhibits, on STARZ ON marks a vital milestone in supporting our imaginative and prescient of main the regional leisure sector by offering our viewers with an distinctive viewing expertise and entry to exceptional tales free of charge on STARZ ON.”
The present airs each Monday at 10:30 PM UAE time on Dubai TV and 11:30 PM on STARZ ON. It options 29 contestants from varied Arab nationalities competing for a grand prize of AED 1 million. Hosted by acclaimed Syrian actor Kosai Khauli, identified for his intelligence, charisma, and dynamic engagement with audiences, this system guarantees an thrilling ambiance crammed with problem and journey. The present is anticipated to realize exceptional success and excessive viewership on Dubai TV, the Awaan app, and STARZ ON.