- This weekend marked the fruits of the monumental Thirtieth anniversary of the long-lasting annual DSF season that delivered town’s biggest-ever, most unforgettable, awe-inspiring celebration so far
- The ultimate days of DSF noticed Dubai’s most iconic locations come alive with breathtaking concert events, dazzling fireworks, mind-blowing drone reveals, dazzling fireworks, and extraordinary citywide adventures, creating cherished reminiscences for all who attended
- Guests loved the final of DSF’s unparalleled choices, together with the colourful DSF Nights at Dubai Pageant Metropolis Mall, the dynamic e& MOTB, the comfortable winter escape at The Unusual x DSF and the adrenaline-filled DSF Auto Season
- The thrill of rewarding retail experiences continues till 2 February as a part of the continuing DSF Sale Season with unique reductions of as much as 90 per cent
Dubai concluded its biggest-ever citywide celebration for the epic Thirtieth version of the long-lasting annual Dubai Buying Pageant (DSF) in grand fashion, with the ultimate weekend delivering an unforgettable array of reside leisure, dazzling shows, and distinctive experiences. Organised by Dubai Festivals and Retail Institution (DFRE), this milestone version ran from 6 December 2024 to 12 January 2025, charming audiences with a spectacular mix of exhilarating A-list concert events, irresistible buying offers, unimaginable raffles, free every day fireworks, twice-daily drone reveals, world-class gastronomy, and all-round iconic and out-of-this-world citywide experiences.
This 12 months’s extremely anticipated DSF delivered on its promise of extraordinary experiences, bringing collectively a mixture of not-to-be-missed, brand-new experiences, and returning pageant favourites with an elevated Thirtieth-anniversary layer of pleasure to cement town’s place as a really multifaceted must-visit vacation spot.
1. TWICE-DAILY DRONE SHOWS
DSF elevated leisure to a brand new stage this season with twice-daily, free-to-watch drone reveals introduced by Emarat. Night time after evening, crowds collect to witness a magical fusion of know-how and storytelling as an astounding +1,000 drones lit up the skies above Bluewaters Island and The Seashore, JBR.
2. FIRST-EVER FIREWORKS-DRONE SHOW
As a part of the thrilling Thirtieth anniversary celebrations, DSF featured two spectacular fireworks-drone reveals on 13 December and 12 January — the primary of their variety in DSF historical past. Larger and higher than ever earlier than, the reveals merged superior drone shows with jaw-dropping skydiving stunts, 150 central drones, 100 waterfall results, and an unforgettable fireworks finale.
3. FREE DAILY FIREWORKS
Dubai’s skyline lit up each single evening for 38 back-to-back days of DSF with free firework shows by Al Zarooni Group at Dubai Pageant Metropolis Mall (DFCM), whereas Hatta’s skies sparkled each weekend. This beloved DSF celebratory custom actually illuminated Dubai skies with a mesmerising burst of color and pleasure, bringing surprise and pleasure to all.
4. DUBAI LIGHTS
The anniversary version of DSF additionally delivered an enhanced model of the Dubai Lights immersive installations, reworking seven iconic locations into enchanting mild districts with one-of-a-kind, interactive installations showcasing inventive innovation, immersive experiences, and artistic brilliance.
5. DSF NIGHTS AT DUBAI FESTIVAL CITY MALL
For the primary time this season, DSF Nights at Dubai Pageant Metropolis Mall, in partnership with talabat, introduced 38 days of continuous pleasure, A-list concert events and a vibrant line-up of actions for everybody on the must-visit waterfront life-style vacation spot – together with enchanting household reveals from Bluey, Barney, Miraculous Ladybug, Mr. Bean and Strawberry Shortcake, performances from native bands and musicians similar to Hosny & Buddies Billu & The Brownies, Sara Tarabusi & Ray Beatbox and Abri, in addition to a world of culinary choices from top-notch ideas similar to SALT, M’OSHI, The Bay by Social, Sayf and Helipad by Frozen Cherry.
6. FREE-TO-ATTEND WEEKEND CONCERTS AT DSF NIGHTS
A spectacular music-filled celebration noticed DSF Nights at Dubai Pageant Metropolis Mall remodel the long-lasting vacation spot right into a vibrant stage for free-to-attend concert events each Saturday evening all through DSF. The air was electrical with the sound of a few of the area’s most iconic Arab stars together with Ahmed Saad, Shamma Hamdan, Diana Haddad, Yara Mena, Mahmoud El Esseily, Hams Fikri, Ibrahim Al-Sultan. Plus, particular performances by much-loved performers like Sharqiat Band and QuickStyle ensured this musical celebration stored the power hovering all through the season.
7. X FACTOR LIVE SHOWS
The thrill throughout DSF Nights at Dubai Pageant Metropolis Mall peaked with the X Issue reside reveals, in partnership with Dubai TV as a part of DSF, that includes celeb judges Ragheb Alama, Rahma Riad, and Fayez AlSaeed. Electrifying performances and breathtaking expertise stored audiences on the sting of their seats, with the grand finale crowning Abdulrahim Alhalabi as this season’s winner.
8. DSF-EXCLUSIVE IMAGINE SHOWS
Two new unique DSF-themed IMAGINE reveals that includes mild, water and projection mapping elevated the leisure throughout DSF Nights at Dubai Pageant Metropolis Mall, culminating in dazzling fireworks shows by Al Zarooni Group each evening in spectacular style.
9. twelfth EDITION OF e& MOTB
Eagerly anticipated pageant favorite e& MOTB returned larger and bolder this DSF for its extremely widespread 12th version, introduced by e&, AW Rostamani Group, Business Financial institution of Dubai, Emarat and talabat. The free-to-attend occasion was a blinding celebration of the newest city developments and distinctive avenue tradition, dazzling guests with its dynamic mixture of free reside leisure, must-hand retail manufacturers, on-trend eating ideas, international magnificence manufacturers, and unique e& MOTB experiences. A particular drone present marked the grand finale on 12 January, leaving audiences with lasting reminiscences of DSF’s unparalleled creativity and innovation.
10. TOP TRENDING GEN Z PERFORMERS AT e& MOTB
The epic opening weekend of e& MOTB kicked off with an electrifying free open-air live performance that includes two of the highest trending Gen Z international artists Saint Levant and Naïka, that captivated followers and set the tone for the colourful 10-day occasion with crowds flocking to see these regional stars.
11. e& MOTB F&B VENDORS
Meals lovers had been spoilt for alternative at e& MOTB with over 25 brand-new F&B distributors, together with the first-ever Dubai pop-ups of Dave’s Sizzling Rooster and Homer Lobster, in addition to the e& MOTB distinctive talabat retro diner that captured the vibe of the encircling ambiance. Guests additionally loved scrumptious bites from Again To Roots, Feels, Humm Crumbs and Mitzumami.
12. TREASURE TROVE OF EXCLUSIVE PRODUCTS AND BEAUTY BRANDS AT e& MOTB
With limitless buying choices at e& MOTB, guests took their decide from over 100 unique merchandise from 50 brand-new retail distributors, together with homegrown manufacturers and worldwide sensations making their Dubai debut similar to Cider and Gold Gods. Retro Modhesh merchandise added a nostalgic contact to the colourful market, whereas Renault offered thrilling model activations by immersive automotive experiences. Plus, the unique Magnificence Bloc zone additionally made a return this version, merging magnificence and life-style experiences with the groundbreaking vary of excessive efficiency cosmetics from Fenty Magnificence, a Profit Cosmetics-themed padel courtroom, glamorous and revolutionary merchandise from Huda Magnificence, in addition to unique giveaways from Drunk Elephant.
13. CANTEENX
CanteenX made its extremely anticipated return with an all-new format that includes enhanced experiences, 24 on-trend native meals manufacturers, distinctive retail moments, and charming leisure. This free-to-enter occasion reworked right into a vibrant outside meals pageant, mixing scrumptious flavors from 24 home-grown pop-ups, charming leisure, and interactive experiences. This 12 months’s version debuted an exhilarating new look with 4 distinct taste zones, every providing a novel gastronomic journey and offering thrilling photograph alternatives in each zone.
14. THE UNCOMMON X DSF
Including a heat seasonal contact to the ultimate days of DSF, the primary ever version of The Unusual x DSF offered the last word winter escape at Al Marmoom, the place guests loved dazzling lighting installations, crackling fireplace pits, and cosy seating, together with family-friendly arcade video games, a vibrant play space, enchanting reside oud performances, outside cinema nights below the celebs. Plus, a seasonal menu specifically crafted by Chef Sheikha Hesa Al Khalifa additional elevated the expertise.
15. DSF AUTO SEASON
Automobile fanatics had been handled to an adrenaline-pumping expertise with the primary version of DSF Auto Season from 1 to 12 January, which introduced a dynamic array of over 18 automotive showcases and occasions throughout town. Highlights included dynamic showcases at Dubai Hills Mall, a leading edge WEB3 Public sale, Circuit De Meydan and Michelin 24H Race Dubai 2025, citywide parades such because the Dubai Ducati Trip 2025 and Tremendous Vehicles Parade and group pop-ups throughout town, from The Unusual at Al Marmoom to Bikers Cafe, Vehicles and Cookies and Block 92.
16. HATTA X DSF
Hatta x DSF was the proper winter escape this season, combining serene fantastic thing about nature with mesmerising mild shows day-after-day. Guests had the chance to zipline throughout breathtaking landscapes, kayak on serene waters, savour reside music performances and bask in scrumptious meals, from Residence Bakery and GOAT Burger to Adrina. Guests additionally watched the skies mild up with spectacular firework shows on Fridays and Saturdays.
17. 321 FESTIVAL
DSF celebrated an epic opening weekend with the return of the 321 Pageant to Coca-Cola Enviornment, coupled with a brand-new vacation spot this season: Metropolis Stroll. The stage lit up with two extraordinary evenings of show-stopping concert events that includes Georges Wassouf, Kadim Al Sahir, and Coke Studio Reside, whereas Metropolis Stroll reworked into the last word pageant hub with an action-packed carnival expertise for all ages, together with family-friendly actions, charming workshops and distinctive roaming leisure.
18. DUBAI POLICE CARNIVAL
Dubai Police, in collaboration with the Dubai Division of Economic system and Tourism, introduced the Safety Carnival to Metropolis Stroll as a part of DSF. Guests loved reside performances by the Dubai Police Band, charming horse reveals, a grand army parade, leisure actions by the Constructive Spirit Crew, and the upcoming commencement ceremony of police candidates.
19. CITYWIDE A-LIST CONCERTS
DSF celebrated multicultural musical treats, opera productions, immersive theatrical experiences, laugh-out-loud comedy reveals, and concrete group occasions throughout town. The A-list line-up consisted of native artists similar to Majid Al Muhandis, Assala, Najwa Karam and extra, in addition to international stars like Thirty Seconds to Mars, Ricky Martin, Lionel Richie, amongst others.
20. FESTIVE SEASON
DSF dazzled town with an electrifying line-up of reveals and leisure unique curated for the festive season, from the enchanting Winter District, Expo Winter Pageant, and Madinat Jumeirah Christmas Market, to the magical efficiency of The Nutcracker and the whimsical world of Dr. Seuss’ How The Grinch Stole Christmas, bringing pleasure and surprise to all.
21. NYE CELEBRATIONS
Town kicked off the brand new 12 months in spectacular fashion with an unforgettable line-up of epic concert events and experiences. From the long-lasting Burj Park celebrations and the colourful ambiance at World Village to electrifying performances by Mahmoud El Esseily, Lionel Richie, Nicky Romero, and Joel Corry, the power was unmatched.
22. TRANSFORMERS 40 X VINCENT FAUDEMER
The Transformers 40 x Vincent Faudemer Hologram Expertise celebrated 40 years of the Transformers franchise with a surprising immersive artwork show at DSF’s e& MOTB, designed by famend artist Vincent Faudemer in collaboration with artistic company Model Gas.
23. THRILLING MALL EXPERIENCES
Dubai’s buying malls and districts got here to life with limitless unimaginable offers, reside leisure, and household activations. It was essentially the most extraordinary season within the pageant’s outstanding historical past, that includes an action-packed calendar crammed with free-to-enter, family-friendly experiences at DSF Nights in Dubai Pageant Metropolis Mall, thrilling kids’s activation zones at Mall of the Emirates, Metropolis Centre Mirdif, and Metropolis Centre Deira, and unbeatable buying offers throughout Mercato, City Centre, Dubai Hills Mall, Ibn Battuta Mall, Pageant Plaza and Wafi Metropolis.
24. THRILLING SPORTING EVENTS
DSF stored residents and guests lively with quite a lot of thrilling sporting occasions throughout town, together with the Dubai Marathon and the colourful DSF Neon Run powered by Skechers.
25. DSF DIGITAL MAP
Guests navigated by the limitless pleasure of this 12 months’s pageant utilizing the all-new digital DSF Map—an interactive on-line information that allowed them to discover the season’s iconic and only-in-Dubai experiences, pageant favourites, ever-popular signature occasions, and brand-new additions ready to be found throughout town.
26. MILLIONAIRE MEGA PRIZES
An exhilarating journey of unimaginable every day rewards and mega prizes awaited everybody, value an astounding AED 50 million. Every day supplied numerous alternatives for residents and guests to change into millionaires, with thrilling prizes like 4 million Skywards Miles, 2 million dirhams in money and as much as 1.5 million dirhams in gold. The most important highlights included the DSF DIB VISA Millionaire, DSF Mega Raffle, Greatest Prize of the Yr at Mall of the Emirates, Metropolis Centre Deira and Metropolis Centre Mirdif, ENOC Raffle, Modesh & Blue Millionaire at Pageant Metropolis Mall, Golden Tickit, Emirates Skywards On a regular basis, and extra.
27. DREAM CAR GIVEAWAYS
DSF consumers had been rewarded with unimaginable automobile prizes, together with a modern BMW 8 Collection at Dubai Hills Mall, a 2025 Nissan Patrol SE Titanium at Ibn Battuta Mall, a Jetour 2025 X90 with PrivilegePLUS at Mercato and City Centre Jumeirah, and brand-new Nissan fashions, together with the X-Path, Xterra, Pathfinder, and Patrol, by the DSF Mega Raffle.
28. 12 HOUR SALE
DSF delivered its most rewarding retail experiences with the epic 12-Hour Sale on 26 December, providing unique financial savings of as much as 90 per cent on over 100 main luxurious, worldwide, and homegrown manufacturers throughout all Majid Al Futtaim malls within the metropolis.
29. DSF DAILY SURPRISES
The DSF Every day Surprises supplied consumers irresistible gross sales and reductions of as much as 90 per cent, permitting them to attain sensible bargains on a few of the world’s most iconic style, magnificence and life-style manufacturers all through the pageant.
30. DSF SALE SEASON
The DSF Gross sales Season continues till 2 February, promising to be the largest within the pageant’s historical past with over 850 manufacturers throughout over 3,500 shops providing irresistible reductions of as much as 75 p.c and guaranteeing loads of time to snag the very best offers and unique finds.
Dubai Buying Pageant is supported by Key Companion VISA Dubai Islamic Financial institution and Strategic Companions which embrace: Al Futtaim Malls (Dubai Pageant Metropolis Mall & Pageant Plaza), Al Zarooni Group (Mercato Buying Mall), AW Rostamani Group, DHAM (Al Seef, Bluewaters, Ibn Battuta Mall, Nakheel Mall and The Outlet Village), Emirates Airline, ENOC, e&, Majid Al Futtaim (Mall of the Emirates, Metropolis Centre Mirdif, Metropolis Centre Deira), Merex Funding (Metropolis Stroll and The Seashore, JBR), and talabat.
To catch the highlights of this 12 months’s version, go to the Dubai Buying Pageant web site and comply with @DubaiFestivals on Instagram and TikTok.
Comply with Emirates 24|7 on Google Information.