In a tribute to the nation’s Founding Fathers, the late Sheikh Zayed bin Sultan Al Nahyan and Sheikh Rashid bin Saeed Al Maktoum, Dubai Airports and the Basic Directorate of Residency and Foreigners Affairs in Dubai (GDRFA) are welcoming travellers arriving within the emirate with a particular stamp that includes the ‘Zayed and Rashid’ brand.
The initiative is a part of the ‘#ZayedAndRashid marketing campaign launched by Model Dubai, the inventive arm of the Authorities of Dubai Media Workplace, underneath the directives of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council.
Launched in collaboration with 53 authorities, semi-government, and personal sector entities, the Marketing campaign celebrates the legacy of Sheikh Zayed and Sheikh Rashid, whose imaginative and prescient and efforts laid the muse for a nation that has change into a world beacon for innovation, prosperity, and happiness.
The initiative aligns with the UAE’s month-long nationwide festivities, which started on 3 November with UAE Flag Day and can culminate on 2 December with Eid Al Etihad. The commemorative stamp displays deep gratitude for the visionary management of the UAE’s Founding Fathers and honours their immeasurable contributions to the nation’s progress.
As a result of rise in traveller numbers this December, guests may have their passports stamped with the #ZayedAndRashid brand till 31 December.
The #ZayedAndRashid marketing campaign embodies the values of unity and patriotism, providing residents and guests a mirrored image on the outstanding journey that has positioned the UAE as a world chief. By means of a variety of occasions, actions, and initiatives, the Marketing campaign goals to instill pleasure within the nation’s accomplishments whereas nurturing a deep sense of connection and loyalty to its management.
Key initiatives launched underneath the umbrella of the Marketing campaign embrace the Flag Backyard and an iconic mural displayed on the façade of The Gate Constructing at Dubai Worldwide Monetary Centre, each that includes pictures of the Founding Fathers. The Marketing campaign’s initiatives, supported by contributions from varied private and non-private entities, underscore a shared dedication to honouring the nation’s foundational values.
Working till 2 December, the Marketing campaign incorporates a numerous array of celebratory occasions and activations throughout Dubai that spotlight town’s historic achievements and cultural range whereas providing guests a singular perception into the nation’s wealthy heritage.
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