The Normal Pension and Social Safety Authority (GPSSA) has launched a brand new media marketing campaign underneath the slogan “Plan – Save – Make investments” as a part of its “Proactive Monetary Planning” challenge.
The marketing campaign goals to advertise consciousness of proactive monetary planning as a part of the UAE authorities’s transformative “We the UAE 2031” initiative, which seeks to place the UAE as one of many world’s most affluent nations throughout the subsequent decade.
All through the marketing campaign, the GPSSA goals to spice up monetary literacy by 60% by way of consciousness campaigns, coaching programmes, and workshops for greater than 10,000 insured Emiratis. The main target might be on the rules of proactive monetary planning, emphasising early financial savings and investments with out counting on pensions.
The marketing campaign will goal 130,678 contributors, 29,600 pensioners, and 18,550 beneficiaries registered with GPSSA and supply monetary recommendation to members lined by different pension funds.
Dr. Maysa Rashed Ghadeer, Head of GPSSA’s Authorities Communications Workplace, mentioned the authority collaborates intently with its strategic companions to realize the transformational challenge’s objectives.
Dr. Ghadeer added, “The Authorities Communications Workplace at GPSSA is chargeable for elevating consciousness relating to the transformational challenge and its significance within the lives of eligible people who’re lined by pension legal guidelines and who’re inspired to participate within the consultations, consciousness programs and workshops delivered by the Abu Dhabi International Market Academy.”
The GPSSA has urged stakeholders and the general public to comply with the marketing campaign by way of newspapers, social media channels, radio, tv, workshops, conferences, and neighborhood occasions. They invite inquiries by way of their media channels for extra details about the marketing campaign.
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