The UAE Ministry of Financial system reviewed the nation’s efforts in regulating telemarketing for services and products, in accordance with Cupboard Resolutions No. 56 of 2024 on the regulation of telemarketing and No. 57 of 2024 on violations and administrative penalties for actions that contravene Cupboard Decision No. 56 of 2024.
Safiya Hashim Al-Safi, Appearing Assistant Undersecretary for the Business Management and Governance Sector on the Ministry of Financial system, outlined throughout a press briefing in the present day the rules for firms advertising their services and products through phone. She emphasised that the resolutions regulate the mechanisms by which firms market their services and products over the cellphone inside the UAE.
The ministry outlined the next rules for firms advertising their services and products through phone:
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Receive prior approval from the related authority to have interaction in telemarketing actions.
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Present complete coaching for the corporate’s entrepreneurs on skilled ethics throughout advertising calls with customers, together with the fundamental rules for utilizing the “Do Not Name Register” (DNCR).
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Use native cellphone numbers issued by licensed telecommunications firms within the nation, and guarantee these numbers are registered beneath the licensed firm’s commerce license within the UAE.
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Set up a communication channel for customers fascinated with receiving advertising info, and conduct advertising calls solely with these customers.
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Chorus from making advertising calls to customers listed within the “Do Not Name Register” (DNCR).
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Keep a file of all advertising calls made, based on the format offered by the related authority, to make sure the provision of minimal knowledge and details about the advertising actions carried out through phone. These data shouldn’t be destroyed till the interval specified by the authority has expired.
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File advertising calls, and notify the patron of this recording firstly of the decision.
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Adhere to knowledgeable code of conduct, based on the mannequin ready by the related authority if such a code is issued, to make sure the minimal moral practices in conducting telemarketing actions.
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Conduct advertising calls solely through the designated hours from 9 AM to six PM.
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Guarantee the corporate identifies itself and states the aim of the decision firstly of the advertising name.
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Disclose the supply of shopper cellphone numbers and knowledge upon request from the related authorities.
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Don’t use unregistered or unauthorized cellphone numbers throughout advertising calls.
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